De grootste gids naar Mobiele reclame
De grootste gids naar Mobiele reclame
Blog Article
Een adverteerders die op jouw website publiceren via een verticaal advertentienetwerk, mogen kiezen tussen het weergeven van advertenties op jouw gehele site ofwel slechts op bepaalde secties.
Publisher Uses SSP: A publisher integrates their website or digital platform with a supply-side platform (SSP) to manage and offer their ad inventory to potential buyers in real-time.
This blog examines the significant "AdTech tax" in Connected TV advertising, advocating for Tatari's direct integration with publishers to bypass hidden fees, resulting in substantial cost savings and enhanced transparency.
Faster speed: Thanks to the bidding and advertising process taking less than a second to volledige, advertisers get instant feedback on what’s working (or isn’t) and can optimize as needed.
Gegevens Providers: Gegevens Providers grant access to information that will ensure the ad is a success, including demographic audience data, topical relevance gegevens, geographical data, and more.
Deze advertenties worden echter in een heel wat breder netwerk weergegeven, dus een mogelijkheid op vertoningen zal heel wat groter zijn.
Precision Targeting: RTB allows advertisers to precisely target their audience based Prestatieverslagen on real-time gegevens, ensuring ads reach the most relevant users, thereby increasing the likelihood of engagement.
Om scherp te mogen targeten en een juiste advertenties bij een juiste doelgroep te oplopen, moeten we het spel met belangstelling en aanbod zo goed mogelijk spelen. En dat terwijl de techniek aangaande programmatic advertising niet stilstaat. Data neemt bijvoorbeeld een steeds belangrijkere rol in.
Ad control: Publishers can fully control who can or cannot advertise on their platform, including having the ability to blacklist certain advertisers.
Programmatic ad buying takes place when consumers click on a publisher’s site, and the publisher puts the ad impression up for auction through header bidding and one or more SSPs. Then, the DSP bids on behalf of the advertiser for that impression based on campaign’s strategies, budget, creative sizes, and other factors.
Demographic targeting allows advertisers to display ads to users based on demographic information like their age and gender. It is one of the most powerful forms of targeting and kan zijn often used with other methods to refine the targeting criteria.
Mobile in-app advertising refers to ads displayed inside mobile apps on smartphones and tablets.
Because ofwel the growing popularity ofwel podcasts, music streaming services and digital radio, audio ads are becoming increasingly popular for brands and advertisers.
Programmatic guaranteed advertising promises a certain amount ofwel impressions for your ads. This is decided manually, without bidding.